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eCart & SiteBuilder Features

Whether you are looking for a feature packed shopping cart, or just need an easy to use content management system(CMS), Little Fish eCart & Sitebuilder is the perfect all-in-one solution for you! You will have the ability to get your website up and running in no time at all.

Little Fish eCart works seamlessly with Mal's E-commerce. Mal's is where you will set up your accepted payment methods and shipping, and they provide both free and premium accounts dependent on your needs.

Mal's E-commerce supports over 50 payment processors - now including GoogleCheckout!

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Key Features

  • UNLIMITED categories
  • UNLIMITED subcategories
  • UNLIMITED products
  • UNLIMITED product options
  • Upload images in the admin area - FTP not required
  • Built-in WYSIWYG editor - easily edit pages, product information and more
  • NO HTML knowledge needed - easy for beginners, room to grow for more advanced
  • Use the FREE templates provided or use a custom one(HTML templates only)
  • Detailed sales reports
  • Designed to work seamlessly with Mal's E-commerce

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Website Features

  • Gift Registry - allows customers to register for special events
  • Wholesale - password protected areas of store for select vendors
  • Contact Form - on-site form for customers to contact you
  • Gift Certificates - offer gift certificates on your website
  • Events Calendar - let customers know of upcoming sales or shows at a glance
  • Affiliates - set up to work with the Mals-E mTracker affiliate program
  • Links Page - important for boosting your SEO rating
  • Guestbook - customers can add their comments about your website or products
  • Articles Page - create a list of articles for your customers
  • FAQ Creator - create your own list of frequently asked questions
  • Price Search - set up a search by price range function for customers
  • Google Merchant Center - formerly known as Google Base, load product catalog automatically into the Google system
  • Site Map - dynamically displays all the pages on the site
  • Site/Page Search - customers can search for pages or products by keyword

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Advanced eCart Features

  • Featured Products - display featured products
  • Related Products - up to 5 related products for each product can be listed
  • Inventory Control - set quantities for chosen products to prevent overselling
  • Default Products - set an item or option as the "default", making new products addition quicker
  • Price Discounts - use to offer product quantity discounts
  • Coupon Page - use for coupon codes to apply global discounts
  • Google Product Feeder - Upload a file directly to Google Products
  • Product Reports - display catalog pages in printable form
  • Packing Slips - customize with your logo and other information
  • Sales Reports - view orders and best selling reports
  • Order Tracking - clients can view order status
  • Global Updates - globally update sale prices, globally delete products, or upload tab delimited product file for bulk upload

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Product Catalog

  • Thumbnail images pop-up to show larger images or an html page for details
  • Optional Order, Search and View Cart buttons can be added to match your site's look
  • Catalog page contains page numbers with Previous/Next links for loading ease
  • Optional cart quantity and totals on your catalog page keep your customer's total within sight at all times
  • Dynamic continue shopping links mean your customers will come back to the exact page they were looking at before
  • Unlimited options with attributes (ex. color, size, style) can be added for each item
  • One price-changing option with attributes (ex. X-Large is a higher price than Small, Medium or Large) can be added to each item
  • Sale, Out of Stock and Inactive status capabilities for your products
  • Categories can have two levels of subcategories, organized in the administration area
  • Each item can be assigned to five categories.
  • Initial page can show How to Shop page, new products or custom page
  • Optional multi-column templates (2, 3 or 4 columns to open into a "more info" setup) gives you flexibility with your designs
  • Search engine friendly URLs
  • Optional advanced search page allows your customers to find specific products by keyword(s), category, and/or price range
  • Add product keywords that don't show on the catalog page, but are searchable
  • Inventory control feature gives you the ability to set and track quantities for all or some of your products and/or the first product option**
  • List items sold as "out of stock", with or without a "limited quantity" custom message, or don't show at all
  • Easily view your product sales so you can keep track of your bestselling items
  • Item lists in administration area allow you to view items by a particular category or keyword - perfect for larger stores
  • Set categories, items or options to be inactive so they don't display
  • Set descriptions for each of your categories
  • Unique meta tag keywords and descriptions for each category make your catalog page search engine compatible
  • Optional "email to a friend" script lets your customers send friends product information for purchase at a later time
  • List of up to 5 related items for each product gives you more selling power
  • Set any item or option as a "default" to make adding new products easier

** Inventory maintenance requires the HTTP Call feature in Mals. Some payment systems, such as LinkPoint, Mirapay, Netbanx, Nochex, PayByCheck and PSIGate (see Mals-E for a list), do not utilize the HTTP call feature and therefore will not work with the eCart's inventory maintenance system.

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